For a branding exercise, a hypothetical brand, "Modura" was given:

“Modura is a new eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward, and conscious of trends. They want to dress for the jobs they want without appearing overdressed.”

Based on the description, I designed a brand logo and icons for its UI elements.